Denmark

April 2020

Q&A with Simon Thidemann, Communications Officer, Blue Cross Denmark

Simon ThidemannCommunication Officer Blue Cross Denmark

1. Why is the work of the Blue Cross important to you?

Denmark is a rich and well-functioning country, but beneath the surface there is a large group of people who are really suffering. They are struggling with poverty, disease, alcohol abuse and drug abuse. There are many homeless and lonely people. Many children feel ill and have mental health problems because they grow up in a family with alcohol or drug abuse or other types of problems.

2. Are you convinced of the impact of your work – if so, which aspects?

Yes, I am convinced that my work makes a difference. Part of my job is to raise awareness for the work of the Blue Cross and to make Danes and politicians aware of problems in our society. Another part is to help recruit more volunteers and raise money for the work and to tell people that help is available and where they can get it and to get people to intervene when someone is having a hard time.

3. What was your happiest moment during your time with Blue Cross?

I have many happiest moments. Every time someone sends a greeting or comments on social media about how happy they are about the help they have received from the Blue Cross.

4. What is/was your biggest challenge in your work for Blue Cross?

To have time for everything I would like to get done.

5. Blue Cross in your country: What do you consider your most important project?

To help children and young people so that Denmark can do better in the future.
Denmark has a very special alcohol culture compared to most other countries. We drink a lot - and a lot at a time. Our alcohol culture is a major cause of many of our social problems and causes many children and youngsters to grow up in homes with alcohol abuse and dissatisfaction. Unfortunately, a third of these children develop an abuse themselves as adults. One of our most important tasks is to help these children and young people (which we do increasingly) and to help change our alcohol culture and prevent so many people from getting into alcohol abuse.