Too Young to Drink

Press Release on the fatal consequences of alcohol during pregnancy


Together with 60 worldwide organizations in more than 30 countries around the world, the International Blue Cross has joined the EUFASD (European FASD Alliance) in its global campaign „Too Young To Drink“. The social media campaign was launched symbolically on 09 September 2014 at 09:09 hrs to create awareness of the dangers associated with drinking alcohol during pregnancy.

What is FASD?

The range of harm to an unborn baby due to drinking during pregnancy is called Fetal Alcohol Spectrum Disorders (FASD). Alcohol can hurt the baby’s brain, heart, eyes, and other organs.

Children with FASD can have a hard time learning, controlling how they act, and making friends. Drinking alcohol during pregnancy can cause lifelong harm to the unborn child. These nine months last a lifetime so let’s keep them alcohol-free. FASD affects us all, but it is 100% preventable. Together we can prevent FASD! For more information, please visit

About the International Blue Cross

The International Blue Cross is a global health development organization working in the field of addiction. The mission of the International Blue Cross is to prevent and reduce substance abuse among the most vulnerable people around the world. Drawing on the global diversity, experience and passion of its 41 members, the International Blue Cross constitutes a credible and renowned organization driven by the values, professionalism, governance and local community connections needed to effectively address one of the world’s greatest social burdens of our time.

In developing countries, there is little information available regarding the dangers associated with drinking during pregnancy. South Africa has the highest rate of children affected by FASD. The International Blue Cross runs prevention projects for teenagers in several African countries by teaching essential “Life Skills”. Peer educators target alcohol during pregnancy as one of the themes of the life skills lessons among other important topics like HIV/AIDS and drugs.